Trupti – Pani Puri Contest

Trupti - Pani Puri Contest

Trupti, a beloved name in traditional Indian snacks, partnered with us to elevate their local engagement and digital visibility. With community presence at its core, we launched an interactive, flavorful campaign – the “Pani Puri Contest” – designed to boost footfall, engagement, and social media buzz at their Bandra outlet.

Social Media & Performance Based Ads

Concept & Thought Process

The idea was simple:
Celebrate India’s most loved street snack in a fun, competitive way.

We built the event as an experience-first campaign, encouraging families, foodies, and local influencers to participate in a high-energy, memorable contest. The pani puri eating challenge became the hook — but our broader aim was to:

Create shareable content
Engage customers offline and online
Position Trupti as a vibrant, community-driven brand

Creative Concept:

The core idea was to position Addictious banana chips as “Crunchy Healthy Bites” — a modern twist on a traditional snack. The packaging design leverages the brand name Addictious to highlight the irresistible taste, while maintaining a wholesome and energetic visual tone.

Each flavor was given a unique visual identity:

Classic Salted:
A clean yellow backdrop with a white bowl of golden banana chips evokes simplicity, nostalgia, and universal appeal.
Peri-Peri:
Bold reds and chili graphics signal spiciness and youthfulness, appealing to adventurous snackers.
Cream & Onion:
Soothing greens with creamy tones and onion rings suggest indulgence with a savory twist.

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Execution

Our full-circle strategy involved:

Event Planning & Social Build-Up: Countdown posts, teaser videos, and “Are You Ready?” reels to build hype before the event.
Contest Day Management: Branded aprons, on-ground photographers, and live social coverage on Instagram and Facebook.
Content Rollout Post-Event: Glimpses from the event, winner showcases, and crowd interactions shared in real time and as post-event highlights.
Hashtag Strategy: #Trupti #PaniPuriContest #TreatsofIndia to amplify organic discovery.

Creative angles included:

User Reels: Encouraging attendees to tag and share their moments.
Children’s Corner: A dedicated angle around “Little Food Champs” drove family engagement.
Snack Display Shots: High-res visuals of golden puris and spicy fillings to fuel the food craving loop.

Conclusion

The “Pani Puri Contest” was not just a successful offline activation, but a social-first campaign that helped Trupti increase:

Footfall during Republic Day weekend
Online engagement with 3X post-event reach
Brand perception as a fun, culturally rooted food brand

This campaign proved how blending nostalgia, food, and digital storytelling can turn a simple snack into a memorable marketing moment.