Nasi and Mee – Salmon Fair

Nasi and Mee - Salmon Fair

Nasi and Mee approached us to promote their limited-time event “Salmon Fair by Chef Nakajima”. The objective was to generate footfall to their Koramangala outlet and create buzz around the exclusive Japanese salmon dishes.

Social Media & Performance Based Ads

Campaign Objective

Drive awareness about the limited-time Japanese salmon menu.
Highlight Chef Nakajima’s credibility and authentic Norwegian salmon.

Increase visits and bookings through highly visual, location-targeted Meta ads.

Concept & Strategy

We positioned “Salmon Fair” as a rare gourmet experience featuring:

Authentic Japanese creations with a fun, food-loving tone.
Hero shots of dishes and behind-the-scenes visuals of Chef Nakajima at work.

A swipeable, engaging carousel + reel campaign with urgency built in (“Drop by Monday–Sunday only”).

Execution Highlights

Meta Ads: Instagram + Facebook Carousel + Stories.
Targeting: Bangalore foodies, Japanese cuisine lovers, expat communities.
Budget Strategy: Focused bursts around lunch & dinner hours, geo-targeted near 80ft Road, Koramangala.
Boosting: Key post boosted with event-based call-to-action (Drop by, Limited period).

Results

28K+ post interactions
Noticeable spike in outlet footfall within the first 3 days
Drove strong engagement via shares, food bloggers tagging, and UGC

Client extended the Salmon Fair by a week due to the overwhelming response