Periset Smiley Concept

Periset MD is a fast-acting medication formulated to treat nausea and vomiting, symptoms that can significantly disrupt daily life. Our agency was approached to develop a creative communication strategy that would visually and emotionally convey the impact of these symptoms on everyday functioning.

Set Them Free

Campaign Objective:

To highlight how nausea and vomiting can overpower a person’s ability to function normally, and to position Periset MD as the go-to solution for quick and effective relief. The campaign aims to create instant recognition and relatability among both patients and healthcare professionals.

Creative Concept:

The campaign titled “Set Them Free” focuses on how nausea and vomiting can metaphorically take over a person’s identity and routine.

We visualized this by replacing the faces of affected individuals with a vomiting emoticon, a universally recognized symbol of discomfort and distress.
This bold visual metaphor communicates how overpowering these symptoms can be—essentially hijacking the person’s ability to function normally.
The campaign message: Periset MD helps set you free from the grip of nausea and vomiting.

Execution:

The campaign was rolled out through a multi-touchpoint strategy:

Print Inputs:
- Posters and visual aids for clinics and pharmacies.
- Educational leaflets for patients explaining the causes of nausea and how Periset MD works.
In-Clinic Inputs:
- Standees and counter displays featuring the emoticon-face concept.
- Doctor leave-behinds and prescription pads with campaign visuals.
Gimmick Inputs:
- Branded merchandise such as stress balls, notepads, and stickers featuring the vomiting emoticon.
- Interactive flip cards showing “before and after” scenarios with and without Periset MD.

Conclusion:

The “Set Them Free” campaign for Periset MD successfully used a bold, emotive visual language to communicate the disruptive nature of nausea and vomiting. The use of the vomiting emoticon as a face replacement created instant recognition and relatability, while the multi-channel execution ensured strong visibility and engagement across touchpoints. This case study reflects our agency’s strength in blending creativity with medical communication to deliver impactful brand stories.