The Wok Shop

The Wok Shop approached us to amplify the visibility of their unique offering — the Aloo Tikki Bao — and drive in-store footfall and menu engagement through performance marketing.

Social Media & Performance Based Ads

Campaign Objective

Generate excitement and curiosity around the Asian fusion twist (Aloo Tikki + Bao).
Drive high CTRs with low CPC using thumb-stopping visuals.

Convert ad views into walk-ins and orders through geo-targeted ad funnels.

Concept & Thought Process

We coined the playful hook:

“It’s A-BAO Time”
This quirky, easy-to-remember phrase gave us a fresh way to introduce the product with personality.

We focused the campaign on:

High-res food photography with a hands-on, appetizing feel
A price-driven CTA (Rs. 69/- only) to push impulse orders
Wordplay like “For something NEW in your bao-day!”

Execution

Meta Ads (Facebook + Instagram): Carousel + Video + Story formats
Targeting: Hyper-local targeting in food-delivery-heavy zones with interest tags like Asian food, fusion cuisine, and college students
Performance Goal: Optimize for store visits & “See Menu” clicks
Budget Split: 70% toward CTR, 30% toward conversion tracking

Results

2.6x ROI on spend across peak lunch/dinner slots
Significant footfall increase during promo period
Multiple “save ad” and “share” metrics indicating FOMO-driven success

The Wok Shop team was extremely satisfied with the performance-driven creativity and tangible results.